Digital marketing · Websites · CRM · Culture
Made Social is a collective of creative specialists that plugs into brands, businesses and agencies, shaping digital marketing, websites, CRM and culture-led brand immersions that move people and numbers alike.
Disciplines under one roof
Services, mixed to fit
Ways to blend into your team
Collective, built around your brief
Who we are
Made Social runs on collective wisdom. The network is made up of independent mavens: strategists, creators, developers, CRM specialists and culture scouts, each recognised for depth in their field and assembled around the brief rather than an org chart.
The result is a digital marketing, CRM and culture-led agency that turns insight and passion into measurable results, applying deep experience in ways the traditional agency model rarely allows.
An insight can become a social post, a strategy, a website, a campaign or a launch. Whether the work begins with an audit or an idea on a sticky note, it ends up made social.
Four disciplines, each run by specialists and designed to work alone or as one connected system.
Social-first marketing grounded in how audiences actually behave online. Strategy, content and media work together so brands show up with purpose, consistency and a point of view.
Websites that carry a brand's culture and perform like a sales tool. Each build is designed, developed and connected to the social channels and CRM that feed it.
The bridge between attention and loyalty. Followers become customers a brand can speak to directly, through journeys and messages that feel personal rather than automated.
Through-the-line work that starts in culture and moves between the feed and the floor. Digital, experiential, PR and partnerships tell one coherent story, before, during and after the moment.
One connected system
Each discipline carries the audience through a different stretch of the journey. Together they leave no gap between being noticed and being chosen again.
How we blend in
Made Social is built to plug into an existing structure rather than replace it. The collective adapts to the team, the agency roster and the ways of working already in place, then fills the gaps with the right specialists.
An extension of the in-house team, adding capacity and a sharper read on culture exactly where it is needed.
A specialist bench across social, CRM, creators and digital, working under the agency's banner or next to it.
For businesses without a marketing team, the collective becomes one, from the first audit to the full launch.
A typical fit across a client's existing structure.
How it unfolds
An audit of the brand, the market and the culture around it.
The existing structure is mapped and the gaps are named.
The right mavens are brought together around the brief.
The collective works inside the team's rhythm, tools and channels.
Results are tracked, explained and fed into what comes next.
Not in the traditional sense
Culture, turned into amazingness.
Selected work
An influencer strategy for Mastercard's global campaign, turning everyday priceless moments into native TikTok and Instagram content and connecting the brand with soccer fans through the "Carded" platform.
Award-nominatedThe full event journey: anticipation before the festival, real-time content and community during it, and recap, PR and marketing after. Strategic partnerships connected the festival to the right brands, people and cultural networks.
Before · During · AfterAI agents scoped from 30 staff interviews, self-routing approval flows, and customers moved to self-service. Routine work off people's desks, measured in customer behaviour.
A sales companion app, a delivery-paperwork scanner and a cash receipting site, built so NDE's team spends less time on admin and more time with customers.
The build
Approvals that route themselves
Agents for the routine
“As a client-facing executive, I want routine follow-ups handled for me, so my time goes to clients.”
The solve
Figures are approximate, from client internal reporting. Screens shown are illustrative.
Three tools built for NDE so the sales team can find customers, sort delivery paperwork and track payments without the back-and-forth.
The build
01 · NDEavour
A sales companion for the NDE team02 · NDE Scan
Delivery paperwork, sorted. Drivers scan a proof of delivery, check it and send it on without leaving the app.
03 · Cash Receipting
Discovery call
A 30-minute conversation about the brand, the structure already in place and where the collective could plug in. No pitch deck, no obligation.
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